Rasmus VestergaardPhysical Stores Are Transforming Beyond SalesOnline shopping is more convenient. Both for consumers and companies.3 min read·Apr 26, 2022----
Rasmus VestergaardHow breaking a taboo also can build your brand and businessThe odour after no 2. Acne problems. Periods. Erectile dysfunction. The fear of dentists. It’s something we keep to ourselves, or is it…3 min read·Apr 4, 2022----
Rasmus VestergaardMake Your Brand Easy to Remember Yet Difficult to ForgetEvery day, you and I are hit by 5.000 brand messages. Out of those, we only notice about 86, and then only 12 make a lasting impression…2 min read·Apr 2, 2022----
Rasmus VestergaardWant to be a rebel brand? Great, but what do you do when you win?Are you a rebel brand? Do you want to fight for change, inclusion, and the greater good? As a startup, it’s often the perfect role to take…2 min read·Mar 31, 2022----
Rasmus VestergaardReturn of the Gap?When you think of 90'ies fashion, I bet you think of Gap. The fast-fashion brand has become synonymous with the decade. But can their new…3 min read·Jun 16, 2021----
Rasmus VestergaardTim Cook & Co.Apple has a knack for making incredible event. The coordinated, cool and comprehensive presentation builds and reflects the company brand.4 min read·Apr 14, 2021----
Rasmus VestergaardContent Is King in a Internet DemocracyBill Gates immortalised the sentence “Content is King” in his 1996 essay on the internet. Ever since, it’s been on countless PowerPoint…6 min read·Apr 1, 2021----
Rasmus VestergaardShould your brand be afraid of Emma, David and Charli?More and more SoMe influencers are also becoming entrepreneurs. Youtube and TikTok stars launch their own companies, brands and products…4 min read·Nov 4, 2020----
